Monthly Archives: August 2014

ASA launches ‘This is Statistics’

ASA the American Statistical Association is launching ‘This is Statistics‘ this month, a public relations campaign for statistics that aims “to elevate public and media awareness of statistical science and change the public’s perception of statisticians by educating them about the many ways we help solve policy, research, business, and other problems”.

Although the site has an American focus the videos and articles will be of interest to all those involved in statistical education. ASA produced an introductory article back in June, that provides a bit of background information on the new campaign, see the link below, you can view the campaign site at

ASA: “Launching a Public Relations Campaign for Statistics”

Before you go…the first mention of  ‘This is Statistics’ we saw outside of ASA came from ‘The Aperiodical‘ a UK based maths blog that can be found here